eBay
Seller's Checklist for making sales..
Being a seller is a lot of
responsibility, and sometimes you might
feel like you're not doing everything you
should be. This simple checklist will
help you keep on top of things.
Have you found out everything you
possibly could about your items? Try
typing their names into a search engine -
you might find out something you didn't
know. If someone else is selling the same
thing as you, then always try to provide
more information about it than they do.
Do you monitor the competition? Always
keep an eye on how much other items the
same as or similar to yours are selling,
and what prices they're being offered at.
There's usually little point in starting
a fixed price auction for $100 when
someone else is selling the item for $90.
Have you got pictures of the items? It's
worth taking the time to photograph your
items, especially if you have a digital
camera. If you get serious about eBay but
don't have a camera, then you will
probably want to invest in one at some
point.
Are you emailing your sellers? It's worth
sending a brief email when transactions
go through: something like a simple
"Thank you for buying my item,
please let me know when you have sent the
payment". Follow this up with
"Thanks for your payment, I have
posted your [item name] today". You
will be surprised how many problems you
will avoid just by communicating this
way.
Also, are you checking your emails?
Remember that potential buyers can send
you email about anything at any time, and
not answering these emails will just make
them go somewhere else instead of buying
from you.
Do your item description pages have
everything that buyers need to know? If
you're planning to offer international
delivery, then it's good to make a list
of the charges to different counties and
display it on each auction. If you have
any special terms and conditions (for
example, if you will give a refund on any
item as long as it hasn't been opened),
then you should make sure these are
displayed too.
Have you been wrapping your items
correctly? Your wrapping should be
professional for the best impression: use
appropriately sized envelopes or parcels,
wrap the item in bubble wrap to stop it
from getting damaged, and print labels
instead of hand-writing addresses. Oh,
and always use first class post - don't
be cheap.
Do you follow up? It is worth sending out
an email a few days after you post an
item, saying "Is everything alright
with your purchase? I hope you received
it and it was as you expected." This
might sound like giving the customer an
opportunity to complain, but you should
be trying to help your customers, not
take their money and run.
Being a really good eBay seller, more
than anything else, is about providing
genuinely good and honest customer
service. That's the only foolproof way to
protect your reputation. Of course, you
might be wondering by now whether it's
really worth all the hassle to get a good
reputation on eBay. Won't people buy from
you anyway, and couldn't you just open a
new account if it really comes down to
that? No!! see the link on Reputations.
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