| How to Advertise your business | |
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Down to earth advice ideas and resources to help you make a success of your online business. =================
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What is advertising and is it necessary? Advertising provides information about you, your business or service using various forms of media -- print ads, radio spots, TV commercials, electronic postings, billboards, etc. Advertising is used to generate name recognition and sales. Publicity involves creating and developing an image for either yourself or your business. While you must pay for advertising, publicity is usually free. Publicity is used to increase name recognition, to educate, and to inform the public about your business.Marketing is selling to specific target groups. Marketing uses both advertising and publicity as strategies to develop name recognition, establish credibility, build an image, and generate sales. Hundreds of free classified sites to advertise at the bottom of this website!! How to get the message out so one can see what you are promoting selling or referring........ . Free Marketing Resource Free Ebook Easy Google Ads Download Here Section 1 Click here for: Free & Paid classifieds Here! Its time to talk advertising. I want to give you some practical advice on how and where to advertise on the internet and off the internet around you. The first section concentrates on ONLINE advertising and section 2 OFFLINE advertising.In a nutshell the key to any opportunity is advertising and it is as simple as that. NEVER be put off when you see similar ads to yours because there is always room for a 100 more and each one will get seen and replied to sometime. If you have internet access, please Read this article online 'The marketing person you think you aren't, and choose some of the other topics there as well that may be of interest: GO HERE: http://www.smartads.info/ Advertising online when you are new to it can be a very confusing task because there are millions of websites globally to advertise on and still millions more of international ones. Obviously you would want to target your local market with the opportunity being wherever you are based unless it is an international one but how to start.?? First of all, you would prefer free sites to place your ads on. Use Search engines to Find what you are looking for. In the search area provided where it says SEARCH type in search terms like' Sites to place free ads' or 'free advertising sites' or 'advertising sites'. Modify your search terms and each time using the basic words or sentences relevant to what you are looking for and you will get a unique list of thousands of sites to choose from. You need visit the site links by clicking on each one provided and see whether they are suitable to what you are looking for each time. Many advertising sites will ask you to complete a simple registration so that when you come back to advertise again you can access the site using your own unique password to modify your current adverts or place new ones. When you have found sites to advertise on that you like, add them to your favourites and you will build up a good list for yourself. Go back regularly and advertise because your ads will be pushed downwards on the list to make space for new ads each time. Someone is going to see your ads. Don’t forget that there are over millions of internet users internet already which are growing and most people’s first thought when the get internet access is how to make money with the internet. Remember to be innovative excited and enthusiastic in your wording and advertising. You can get ideas by looking at what attracts your eye and working around these ads. You need try and place a few ads every day if you can. If you have an intranet at work and know the IT guy there ask him if you can put a little text ad with a link. Trust me he will be just as curious. Click here for:Excellent Newspaper Advertising Section 2 Advertising offline (No internet access) When you are new to any opportunity your enthusiasm is at its peak and it is at this time when you should start laying your foundation for your business. This is also the time you write down your goals targets and the steps you are going to follow to achieve these targets. If you do not, you are going to lose interest and reading often what you have written will keep these desires alive. Now is the time to get started quickly. What to do.??? The basics: First of all you should make a list of all the people that you know. Start with the ones closest to you – family and friends. Don’t scoff, you know someone, perhaps at work, at school or at the shops. Have you checked how many numbers there are in your cell phone lately? Don’t be shy… You are going to do everyone a favour. Those that choose not to join will be envious of you later. However if you don’t ask these people now, later they are going to ask you why when they see you are earning a whole pile of extra money every month……….. Next on your list move on to acquaintances and other people that you do not see on a regular basis. Include your hairdresser, your doctor, people you work with, the people from your hiking club, your book club etc. If they are not interested ask if you may leave a few brochures, business cards or printed ads their tables, notice boards or windows. Most will certainly say yes. For now, don’t worry about whether the person will be interested in the opportunity or not – Never make a decision on another person’s behalf. Just write down all the names that come to you, you will be surprised how many people you actually know! You are going to be doing all these people a favour by offering them the chance of allowing them to create wealth and own a business of their own. Out of this list, select the people that you know will definitely be interested in earning extra money and make another list. This is your hot leads list. Are they friendly, outgoing people with a large circle of friends? (You definitely want to approach them if they are!) Approach the ones that you feel would be the very best first person that you would like to have in your first lineor as your affiliate master,and arrange an appointment. As an intro you can tell them that you have come upon something really exciting that you. When you go and see them make sure to take along a printed version of the information and brochures if you have any. Take as much info along as you can. That is where you start………………  Now to advertise. Have you ever opened the local newspapers or ever advertised in them? There are thousands of adverts in these newspapers and many more getting added all the time. Can you think why?? Because advertising works!! If you do not get response to your adverts YOU are doing something wrong, and that’s without exception. For example: If a manufacturer cannot sell his product, they obviously can not blame anyone except themselves. It’s through trial and error where you will find out what works and what doesn't. You must be innovative refreshing and attractive, so always remember this. What advertisement attracted YOU to this opportunity....!!?? Advertising is easy. Everyone knows how to advertise but many don't really KNOW how to start, where to start and what to do. The difficulty with advertising is being diligent at it and persistent. Renew adverts regularly and people will know YOU MEAN BUSINESS!! Putting up one or two adverts and expecting massive response is like sending 3 leads down to your marketer and expecting all of them to sign, Not going to happen unless you are Mr. or Mrs. Lucky. So you have got to advertise as often and as diligently as possible, BECAUSE YOU’RE BUSINESS AND YOUR GROWTH AND EARNINGS TO COME DEPEND ON IT.!! We all know the main methods of getting the message is through advertising. Ideas on areas to place your ads are, On billboards at work if you are allowed to, Your local area newspaper for example, Internet cafes, (speak to the owner perhaps even he would like to join your program),and even Schools in your area. You can also print little business-cards and place them on the counter of your local store or cafe, Make up your own Flyers, Place them in Advertising Newspapers briefs, at Shopping Centres notice boards, sign Guest books with a little note (Most banks always have these, and even put a Notice in your car’s rear window which people WILL read when you are in a traffic jam. All the methods mentioned are low cost and even free if you use your imagination. How many of you remember the old ads in newspapers asking you to send an S.A.S.E (self addressed sealed envelope). What about sending people who answer your ads brochures you make up and a little note on the opportunity in this way, and even an application form, which is less of a waste than simply giving them out to people that may not even read them .When I give brochures to people I always say to the recipient 'please don't throw this away its worth a LOT of money'. That makes them read it for sure because we are all curious are we not. One last very important point is this, YOUR ADS must grab the readers attention otherwise all is lost and be consistent when you advertise. Decide whether you are going to do it once a week or however often you can and make it a habit. Never stop………………….! Be realistic and build your business properly and use the team support at your disposal as well as the guides & training that is accessible to you. If there is none you are in the wrong earning program. Go forth and prosper. Want to leave your job because you are sick of it…? YOU CAN. Want to get out of debt? YOU CAN. Want a great extra income each month? EARN IT.!! If you desire success you have joined the right opportunity.
SEE USEFUL AD EXAMPLES BELOW Are you still battling to make ends meet and struggling to survive! People who work for a boss will never be rich! If you want to be financially independent within a year, contact me today! Tel No: ………………… Website link………………………… OR REACH FOR YOUR DREAMS! Yes, dreams can come true, but only if you MAKE it happen! Are you tired of battling? We make serious money just by helping others become financially independent. You could be part of this exciting online earning opportunity! Contact me today for free, no obligation information. Tel No: ………….. Website link……………………. OR SICK OF THE RAT RACE? Would you not rather be a cat than a rat? Determine your own income with this excellent opportunity! Free, instant, no obligation information. Tel No: …………………….. Website link There are tons more and you just need use your imagination.......... HOW TO WRITE YOUR OWN CLASSIFIED ADS ( Unknown) What makes a classified ad good or bad? First of all, it must appeal to the reader, and as such, it must say exactly what you want it to say. Secondly, it has to say what it says in the least possible number of words in order to keep your operating costs within your budget. And thirdly, it has to produce the desired results whether inquiries or sales. Grabbing the reader's attention is your first objective. You must assume the reader is "scanning" the page on which your ad appears in the company of two or three hundred classified ads. Therefore, there has to be something about your ad that causes him to stop scanning and look at yours! So, the first two or three words of your ad are of the utmost importance and deserve your careful consideration. Most surveys show that words or phrases that quickly involve the reader tend to be the best attention-grabbers. Such words as: FREE... WIN... MAKE BIG MONEY... Whatever words you use as attention-grabbers, to start your ads, you should bear in mind that they'll be competing with similar attention-grabbers of the other ads on the same page. Therefore, in addition to your lead words, your ad must quickly go on to promise or state further benefits to the reader. In other words, your ad might read something like this: MAKE BIG MONEY! Easy & Simple. We show you how! In the language of professional copywriters, you've grabbed the attention of your prospect, and interested him with something that even he can do. The next rule of good classified copywriting has to do with the arousal of the reader's desire to get in on your offer. In a great many instances, this rule is by-passed, and it appears, this is the real reason that an ad doesn't pull according to the expectations of the advertiser. Think about it - you've got your reader's attention; you've told him it's easy and simple; and you're about to ask him to do something. Unless you take the time to further "want your offer," your ad is going to only half turn him on. He'll compare your ad with the others that have grabbed his attention and finally decide upon the one that interests him the most. What I'm saying is that here is the place for you to insert that magic word "guaranteed" or some other such word or phrase. So now, we've got an ad that reads: MAKE BIG MONEY! Easy & Simple. Guaranteed! Now the reader is turned on, and in his mind, he can't lose. You're ready to ask for his money. This is the "demand for action" part of your ad. This is the part where you want to use such words as: Limited offer - Act now! Write today! Only and/or just... Putting it all together, then your ad might read something like this: MAKE BIG MONEY! Easy & Simple. Guaranteed! Limited offer. Send…. to: …..These are the ingredients of any good classified ad - Attention - Interest - Desire - Action... Without these four ingredients skillfully integrated into your ad, chances are your ad will just "lie there" and not do anything but cost you money. What we've just shown you is a basic classified ad. Although such an ad could be placed in any leading publication and would pull a good response, it's known as a "blind ad" and would pull inquiries and responses from a whole spectrum of people reading the publication in which it appeared. In other words, from as many "time-wasters" as from bona fide buyers. Click here to:Make Money with Classifieds So let's try to give you an example of the kind of classified ad you might want to use, say to sell a report ... Using all the rules of basic advertising copywriting, and stating exactly what our product is, our ad reads thus: MONEY-MAKER'S SECRETS! How To Write winning classified ads. Simple & easy to learn -should double or triple your responses. Rush ….. to ABC Ltd, 29 Main Anytown, TX 75001. The point we're making is that: l) You've got to grab the reader's attention... 2) You've got to "interest them" with something that appeals to them... 3) You've got to "further stimulate" them with something (catch-phrase) that makes them "desire" the product or service... 4) Demand that they act immediately... There's no point in being tricky or clever. Just adhere to the basics and your profits will increase accordingly. One of the best ways of learning to write good classified ads is to study the classifieds - try to figure out exactly what they're attempting to sell - and then practice rewriting them according to the rules we've just given you. Whenever you sit down to write a classified, always write it all out - write down everything you want to say - and then go back over it, crossing out words, and refining your phraseology. The final ingredient of your classified ad is of course, your name, address to which the reader is to respond - where he's to write for further information. Generally speaking, readers respond more often to ads that include a name than to those showing just initials or an address only. However, because advertising costs are based upon the number of words, or the amount of space your ad uses, the use of some names in classified ads could become quite expensive. If we were to ask our ad respondents to write to or send their money to The Research Writers & Publishers Association, or to Book Business Mart, or even to Money Maker's Opportunity Digest, our advertising costs would be prohibitive. Thus we shorten our name Researchers or Money-Makers. The point here is to think relative to the placement costs of your ad, and to shorten excessively long names. The same holds true when listing your post office box number, shorten it to just plain Box 40. The important thing is to know the rules of profitable classified ad writing, and to follow them. Hold your costs in line. Now you know the basics... the rest is up to you. Click Here for:Excellent value Classifieds 21 Ways to Promote Your Business Successfullyby Andre DU Plessis
Marketing your
business. Click here for:Work at Home Classifieds Here are some great Advertising LINKS: ( Please let me know which ones do not work anymore so that I can remove them) http://www.homebizlink.com/freeclas.htm
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